Vitality by VITTEL®
VITTEL®: Positivity Starts at the Source
Enjoying VITTEL® natural mineral water means bringing a source of vitality into your everyday life. In our latest campaign, we're celebrating people of all ages who face life's little challenges with energy and optimism, supported by regular hydration. Through inspiring characters and uplifting stories, this campaign encourages everyone to see the glass as half full.With VITTEL®, revitalise from head to toe¹ and enjoy every refreshing moment.
1Water contributes to the maintenance of normal physical and cognitive functions. Consume at least 2 litres of water per day from all sources as part of a varied, balanced diet and healthy lifestyle.
Discover the VITTEL® Campaign
Rediscover Your Momentum, One Sip at a Time
Low energy, fatigue, a lack of motivation... According to the 2025 Nestlé Waters study *"Societies in Search of Vitality"², conducted by the independent research institute IFOP, 55% of French adults report lacking vitality in their daily lives. The good news? Most believe that moving more and engaging in physical activity can help restore their energy and enthusiasm. At VITTEL®, we share that belief. That's why we're committed to encouraging positive momentum by inspiring people to get their bodies and minds moving again. And every new beginning often starts with a simple habit: staying well hydrated every day with VITTEL®.
2 Nestlé Waters x Sociovision study on the relationship between French consumers and vitality. Conducted among a representative sample of 1,000 individuals aged 25 to 65 in France. Fieldwork was carried out online between 7 and 20 November 2024.
VITTEL®: A Source of Everyday Vitality
Seeing the glass half full (of water), feeling good, and sharing memorable moments together. That's the VITTEL® spirit. Since 1854, VITTEL® has been bringing freshness and joie de vivre to every sip. It is a mindset that naturally aligns with the spirit of the Tour de France™, making our long-standing partnership a perfect fit. The same philosophy inspired our collaboration with STRAVA, the leading app for active lifestyles and connected athletes. Together, we encourage people to rediscover their vitality through engaging challenges designed to inspire movement at their own pace.
Ready to get started? Explore our challenges and find inspiration to move, feel energised, and embrace everyday vitality³.
3Water contributes to the maintenance of normal physical and cognitive functions. Consume at least 2 litres of water per day from all sources as part of a varied, balanced diet and healthy lifestyle.