With VITTEL®,
let’s celebrate the positive moments
we share around the table
With VITTEL®, let's celebrate the positive moments we share around the table
For over 170 years, drinking VITTEL® natural mineral water has helped people recharge their vitality every day. Drawn from the heart of the Vosges mountains, VITTEL® has earned its place on the finest restaurant tables. Beyond hydration, its unique mineral composition helps balance and enhance the flavours of food.
In 2026, VITTEL® continues to revitalise the French from head to toe¹ and bring people together around the table.
To celebrate this spirit of conviviality, VITTEL® is unveiling a unique collection of three illustrated labels on its glass bottles sold in the out-of-home sector. This collection pays tribute to the hospitality professionals who shape today’s dining scene: those who welcome, create, serve, innovate, and help make every meal a memorable experience for thousands of people across France every day.
1Water contributes to the maintenance of normal physical and cognitive functions. Consume at least 2 litres of water per day from all sources. Enjoy a varied and balanced diet and a healthy lifestyle.
The Restaurant: Where Sharing Meets the Discipline of the Brigade
The restaurant is a cherished part of French life: a place where people come together to share a meal and celebrate both everyday moments and special occasions. According to a 2024 survey², 83% of French people say they value going out to eat at restaurants, and 94% believe the restaurant industry should be protected, underscoring its importance within French culture.
These moments of enjoyment and togetherness are made possible by the dedication of an entire team of hospitality professionals working in a highly demanding environment. In this context, VITTEL® pays tribute to the profession as a whole: because a chef and a brigade full of vitality make for a team that brings more positivity to the table!
2Online self-administered survey conducted by Cluster17 from 26 to 28 April 2024 among a representative sample of 1,801 people aged 18 and over in France.
A Collection of 3 labels for a three-step journey through the heart of a restaurant
Through this new collection of illustrated labels, VITTEL® wanted to pay tribute to the unique world of restaurants and hospitality. The result of a collaborative effort bringing together the VITTEL® teams, partner agencies Logic Design (branding & packaging) and WhoWhyWhat (strategy), as well as illustrator Christopher DeLorenzo, these illustrations were created to capture the energy of gastronomy professionals and the convivial spirit that makes this industry so special.
This initiative led to the creation of three illustrated labels featured on the 1L and 50cL glass bottles sold in the out-of-home channel. Inspired directly by the campaign photograph shown opposite, the labels depict guests gathered around a restaurant table. This visual, adapted across a range of communication materials, served as the starting point for the labels’ graphic universe. The collection extends the spirit of the campaign by illustrating and celebrating moments of restaurant life through a journey into the heart of the dining experience. It is built around three iconic moments:
- Welcoming guests, led by the sommelier
- The presentation of dishes by the chef
- Behind the scenes of the restaurant
Scene 1: Welcoming Guests, Led by the Sommelier
The first scene opens with the sommelier welcoming guests, illustrating the unifying power of a simple yet meaningful gesture: bringing people together around a glass of VITTEL® natural mineral water, a symbol of conviviality at the table.
Scene 2: The Chef Presenting the Dishes
The second scene highlights the chef presenting the dishes, showcasing creativity, richness of flavour, and the sense of connection that forms around a shared meal. Through vibrant colours, textures, and seasonal ingredients, guests exchange, share, and discover the culinary creation together. VITTEL® natural mineral water accompanies these moments, helping to enhance the flavours of the dishes.
Scene 3: Behind the Scenes of the Restaurant
The third scene immerses us in the hustle and bustle of the kitchen, where the brigade and front-of-house team work together with energy and precision to bring every dish to life. In the kitchen, one task follows another: peeling, searing, seasoning, plating... a collective choreography driven by passion for the craft. This scene pays tribute to the women and men whose expertise and dedication give true meaning to the dining experience.
These three scenes reflect what VITTEL® seeks to celebrate: positive moments, a collective spirit, and the dedication of the people who bring gastronomy to life every day. For vitality on the plate and around the table!
A Refined 75cL Design
The collection is also available in a 75cL format, featuring two labels with a refined, minimalist design created to bring elegance to the finest tables and enhance moments of dining and enjoyment.
A 25cL Format for Cafés, Bars and Brasseries
The collection is also available in a 25cL format, specially designed for cafés, bars and brasseries, to accompany moments of relaxation and conviviality shared over a drink on the terrace.
Our natural mineral water naturally acquires its minerals as it passes through the underground rocks of the Vosges mountains.
From the source to your bottle, hundreds of quality checks are carried out every day.
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