Committed to biodiversity
In 2020, Vittel® launched the Challenge Act For Biodiversity in partnership with the Ashoka NGO, continuing a commitment to biodiversity which dates back to 1992. The goal of this challenge is to reward and support innovative biodiversity projects.
We considered 204 participating biodiversity preservation projects, and selected 13 of particular interest.
The winners will receive a personalised support package and the sum of €150,000 to be shared between them for the implementation of their projects.
Proposes the sale and management of productive, ecological farms in urban environments, the creation of vegetable gardens within companies, in addition to workshops to raise awareness of climate change while also developing environmentally-friendly farming techniques.
Use regenerative agroforestry to bring nature back into agriculture, restore land, secure farm resilience and tackle climate change
People-powered platform on a mission to make the restoration of biodiversity simple, shareable, and societally transformative.
Reforestation in France and West Africa thanks to educational programmes in French and African schools. Benefits include encouraging biodiversity, promoting solidarity and reconnecting with nature!
Listen to rainforest communities to identify the local drivers of deforestation and co-design solutions.
Collecting data thanks to outdoor-skilled volunteers to allow officials, suppliers, and consumers to ensure wood products are harvested legally.
Creating non-extractive economic values to forests that motivate adjacent communities to participate in its conservation and protection.
Contribute to the regeneration and protection of the Amazon Rainforest though agroforestry while improving livelihoods for families and communities.
Building resiliency in global food systems by re-localizing seed adaptation and increasing access to diverse crop varieties.
Maximizing the potentials of indigenous plant species thus promoting their use and conservation.
Encouraging, supporting and rewarding farmers for delivering positive environmental outcomes by restoring biodiversity in pastures & fields.
Establishes and manages urban farms to help make towns and cities greener, more human and more sustainable. The teams manage and maintain the vegetable plots of environmentally-aware citizens keen to reconnect with nature.
Structured an FSC certified value chain for Açaí, based on the sustainable use of forest resources, resulting in positive impacts on communities from Amazonas River mouth and biodiversity conservation.
Taking action for biodiversity... worldwide!
For nearly 30 years, Vittel® has been innovatively managing local resources, preserving water quality and protecting its local biodiversity.
For example, long before phytosanitary products or nitrates were on the public agenda, Vittel® took the forward-looking step of committing to ban them from its local ecosystem. Through its Agrivair programme, Vittel® has been partnering with experts such as INRAE*, farmers and scientists, as well as local communities, to take positive action in favour of biodiversity.
Today, the scale of the ecological crisis is such that the fight to preserve biodiversity can no longer be restricted to local geography: we all need to act beyond our own borders. In response to this situation, Vittel® has decided to devote its time and expertise to supporting innovation. For this reason, the brand has created a partnership with the international NGO and social entrepreneurship specialist Ashoka® in support of innovative projects designed to preserve biodiversity all over the world.
Rising to the “Act for Biodiversity” challenge!
Innovation is vitally important in the fight to preserve biodiversity.
204 social entrepreneurs from around the world have taken this message to heart, answering the call of the Act For Biodiversity Challenge launched in early 2020 by Vittel® in partnership with the Ashoka NGO.
Driven by a desire to promote their initiatives, they presented and submitted their projects to address one of the key threats to biodiversity on a global scale: urbanisation, deforestation and intensive farming.
The winners of the Act For Biodiversity Challenge will receive personalised support and financial assistance to provide a firm, autonomous footing for their project.
Let’s preserve biodiversity by giving them the resources to expand their horizons!
Expand your horizons with the Project Accelerator
At the end of the Act For Biodiversity Challenge, five promising social entrepreneurs will be selected to receive two and a half months of personalised support, helping them to take their project to the next level.
With the help of Vittel® and Ashoka®, they will be able to increase their positive social impact, grow their project and make the most of co-operative opportunities for preserving biodiversity.
*French National Research Institute for Agriculture, Food and the Environment.